If you've never tried Houjicha your in for a bit of a surprise. I think if a coffee drinker was forced to drink tea this might be the one they would like. Houjicha is Japanese green tea that's been roasted in an oven turning the green leaves into a toasted brown color. The aroma of the brewed tea in some ways smells more like coffee than tea. The Japanese are known for being frugal (not wastefull) So they found a way to utilize every last bit. Typically after the spring tea has been harvested whats left is the leaves that are maybe a little older and larger unsuitable for Sencha. Or what re-grows after the harvest is roasted and becomes Houjicha. Usually a mixture of leaves and stems although some Houjicha,s are made with nothing but the stems. Houjicha is very inexpensive and also very easy to brew. You need to use a lot of leaf, say for an eight oz. teapot I would put in about four Tab. of tea, boiling water and a 45 second brew time and you've got a good pot of tea. I re-steep the same leaves and find I get two good pots out of it. Hibiki-an,s Houjicha sells for $18.00 for 200 gms. Ive had Houjicha from many different company's and I liked them all. There are subtle differences between them but for the most part Houjicha is Houjicha no matter where you get it from. But just as with any other tea freshness is a factor so choose your vendor wisely. Hibiki-an,s is roasted a little darker than most so the flavor is a little less rich but deeper. A good everyday chug-a-lug tea. Also makes great iced tea.
P.S. Yes, that is a Kyusu made by Hokujo